Alex’s journey in the professional world began in the motor trade, where she started as a Service Advisor. Through this role, she cultivated essential skills in customer service, relationship building, negotiation, and problem-solving. Driven by a thirst for knowledge and personal growth, Alex transitioned to a Sales Executive position, where she gained accreditation with the Financial Conduct Authority in Credit Broking, Debt Adjusting, and Debt Counselling.

Alex has since assumed the role of Estate Planner and Financial Protection Advisor, leveraging her diverse background and expertise to guide clients towards secure financial futures. In this capacity, she specialises in financial protection, recognising the paramount importance of safeguarding homes, belongings, and ensuring families’ financial security. With an attentive ear to her clients’ needs, Alex ensures they receive tailored advice and optimal coverage options. Her expertise extends to protection advice, where she guides clients through the nuances of insurance products, empowering them to make informed decisions for their financial well-being. As a customer-focused professional, Alex is passionate about helping people make the best financial decisions for their future. She excels in analysing complex financial situations, devising strategic solutions, and effectively communicating recommendations to clients. With an unwavering dedication to providing the highest level of service and advice, Alex ensures her clients’ needs are not just met but exceeded at every turn.

Outside of her professional pursuits, Alex cherishes quality time spent with friends and family, nurturing meaningful connections and creating lasting memories. Fuelled by a passion for exploration, Alex harbours a personal goal to traverse as much of the world as possible, with Southeast Asia holding a special place in her heart. Enthusiastic about outdoor adventures, she finds solace in embarking on hikes and delights in discovering new culinary experiences. Committed to maintaining a balanced lifestyle, Alex frequents the gym, prioritising physical health and well-being.